Dollar Industries unveils new identity with Akshay Kumar

29 May,2020

By A Correspondent


Dollar Industries has unveiled its new corporate brand identity with the credo of ‘Wear the Change’.


Said Vinod Kumar Gupta, Managing Director, Dollar Industries: “Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs.  The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders,” adding: “Our logo retooling exercise provides the brand a distinct identity. The ‘Knitted D’ symbolises our product line. The rebranding step has been taken to re-organize the brand architecture altogether making the brand visibility more precise and clearer. The company has become simpler in maintaining various categories which in return will make a positive change in the market.”



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