Das ka Dum with Dr Bhaskar Das | This question was asked to you at the start of the Lockdown… do you think the media is still worth considering for someone starting her/his career?

27 May,2020

Bhaskar DasWe promised you an even more profound question for today, so here’s one. Without further ado: the May 27 edition Das Ka Dum with Dr Bhaskar Das. Here goes…

 

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Q. This question was asked to you at the start of the Lockdown… do you think the media is still worth considering for someone starting her/his career?

 

A. My answer would be an emphatic YES. Media has distinct dimensions which no other occupation perhaps can provide. It embellishes both dynamic learning and incubates (if one has the volition and openness) agility and resilience. Now media is a breeding ground for VUCA where accelerated technological progress, exposure to global practices, ever-evolving consumer culture, regulatory invasions etc are compelling every player to shift gears incessantly and work towards developing new immunity for combating competitive challenges. With each change, a new type of organisational response mechanism has to be developed. Where else one can get exposed to such a choppy sea?!

If one loves roller coaster ride in profession, media is the place in its every area of operation. But it’s quite possible that it might not suit them who love stability and predictibility.

 

 

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