Das ka Dum with Dr Bhaskar Das Given your response of yesterday, do you think there is any scope of revenues from the way the FM and non-FM radio is currently?

21 May,2020

Bhaskar DasOkay, one more question on radio as part of Das Ka Dum with Dr Bhaskar Das. Here goes…

 

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Q. Sorry for putting you in a spot by asking you a pointed question: but given your response of yesterday, do you think there is any scope of revenues from the way the FM and non-FM radio is currently?

 

A. I am conscious of the regulatory challenges that might be a roadblock for alternative sources of revenue, as of now. But being an incorrigible optimist, I think that if one plays an infinite game, whether by company or sector, one can come out with alternate realities. I know it’s easier said than done. But aren’t we exploring alternate realities of working in view of Covid-19? Could we even contemplate the way the world has started embracing the new normal?

 

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