Daawat Rice celebrates relationships with new campaign

27 May,2020

By A Correspondent


Daawat Basmati Rice has unveiled a series of four TVCs as part of is ‘Pehli Daawat’ campaign.


Speaking about the Initiative, Mr. Ashwani Arora, CEO and MD, LT Foods, said: ‘Through this campaign we wanted to build a personal connection with our audiences and recognise the heroes in their lives. We all have formed bonds that will outlast the current crisis. We Indians love feasting and show our love by indulging our guests in delicacies. A series of four TVCs, the campaign brings about stories of individuals who want to invite people who have been a part of their lives but their contributions have gone unnoticed, whether in these tough times or day to day lives. A gesture to thank them for their support by inviting them for the first Dawaat, when life gets back to normal.’



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