BARC India greenlights ops in ‘Green Zones’

21 May,2020

By A Correspondent


Television measurement company Broadcast Audience Research Council (BARC) India and Meterology Data Pvt Ltd (MDL) have resumed the servicing of panel homes in areas classified as ‘Green Zones’ by the government across India.


Notes a communique: “BARC and MDL are ‘active on the field’, where permitted, ensuring its service is ‘always on’ for the industry. It has resumed its on field operations in green zones following mandated precautions for the Panel Homes and the on-field executive.  To ensure smooth operations and minimal disruption going forward, training is being imparted to household members in case a meter requires servicing or maintenance remotely. BARC India and MDL are committed to serving the industry and will continue to resume servicing of panel homes in areas that continue to get classified as ‘Green Zones’. Equipped with Aarogya Setu App and PPE kits, the team is always vigilant to not visit an unsafe (Red/Orange) zones and are taking time to ensure panel homes are trained on safety measures it can take amid the crisis.”



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