Applause signs multi-show deal with SonyLiv

27 May,2020

By A Correspondent


Applause Entertainment, a venture of the Aditya Birla Group, has announced a content licensing deal of four premium drama series with SonyLIV, the video streaming service from Sony Pictures Networks India.


Speaking on this association, Sameer Nair, CEO, Applause Entertainment said: “We are glad to partner with SonyLIV and to be able to contribute to their original content strategy. It aligns well with our philosophy of creating premium content and working with our platform partners to entertain and delight their customers. We hope this slate of 4 shows is only the start of a long & successful relationship with SonyLIV in our pursuit of creative excellence.”


The four drama series that will have their home at Sony LIV are – ‘Your Honor’, ‘Avrodh’ ‘Undekhi’ and ‘Scam 1992’.


Added Danish Khan, Business Head – Sony Entertainment Television, Studio Next & Digital Business: “Sony Liv plans to acquire and retain its premium subscribers through a robust line up of Original Content – content that is cerebral and relevant and brings a sense of authenticity, drama and storytelling. We are collaborating with the best story tellers in the industry. Applause Entertainment is one of the most prolific creators of premium series and we are extremely happy to partner with them. We are confident that these shows will entertain & engage the varied audience segments of SonyLiv.”



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