Reminiscing the BARC set-up days

01 May,2020

Partho Dasgupta: Screengrab from Video







By A Correspondent


Over the last five-odd years MxMIndia would’ve done over a hundred-odd stories on television audience measurement and central to all of them was Partho Dasgupta, former CEO of BARC India.


Dasgupta joined BARC in June 2013 and in November last year handed over operations to his friend and former colleague, Sunil Lulla.


He is now using his experience and learnings to various places in the world, setting up BARC-like entities as an expert. He is also consulting broadcast and new media companies as a management consultant. And overseeing performance management. He of course continues to be President of the Advertising Club.


Earlier this week, we interviewed Sunil Lulla, CEO, BARC India on the eve of its fifth anniversary. We now speak with Partho Dasgupta, the former CEO of BARC India and get him to reminisce the days before operations began on April 29, 2015.








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