By A Correspondent

As the world celebrated the 50th Anniversary of Earth Day yesterday (April 22), Tata Power partnered with  Earth Day Network to promote the theme of ‘Climate Action’ this year by launching the ‘I Have the Power to Choose’ campaign. In tune with the company’s existing ‘I Have the Power’ campaign, this campaign aimed to sensitise its customers and employees across the country by promoting sustainable alternatives which help everyone to live a sustainable life, and giving them the – ‘#Power2Choose’.

Said Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power: “As a sustainable and environmentally conscious organisation, it gives us great pleasure to join hands with the Earth Day Network.  As like-minded organisations, we aim to help future generations to make informed choices and thereby works towards making our planet a healthy and better place to live in. We are confident that this campaign will make individuals realise that they have the ‘Power to protect’ the planet and will join us in bringing about a change in the eco-system .”

Added Karuna Singh, Country Director – India, Earth Day: “We are so glad to be part of this initiative that aligns with our campaign ‘Low Carbon Lifestyles’. For the initiative, we have developed innovative means to build awareness (particularly among our younger generation) about why they should lower their carbon footprints and how switching to energy-saving devices is a positive contributor.”