MMA launches Covid-19 Marketer Support Hub

14 Apr,2020

By A Correspondent


Building on the MMA’s core of helping, supporting and connecting brands, media companies, tech enablers and agencies, the global trade group has launched a comprehensive central resource for information on the coronavirus pandemic, as well as guidance for brands on how to navigate marketing during the worldwide crisis.


Said Moneka Khurana, Country Head, MMA India: “MMA strives to equip marketers even during a disruptive phase like Covid-19. It has always been our endeavour to keep marketers abreast of all that’s been transpiring when it comes to marketing best practices and guidelines across the globe. There’s been a deluge of news and information across the globe on the pandemic. This platform helps in sieving what’s most relevant to marketers and helps in curating the how best to deal with a pandemic when it comes to be a marketer.”



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