Lokmat Media engages staff in lockdown with #Lokmatfamilybesthain

14 Apr,2020

By A Correspondent


Photograph shared by Rishi Darda, Joint Managing & Editorial Director, Lokmat Media on Twitter

The lockdown is on and with the extension to May 3, Lokmat Media realises that while its stakeholders like readers and advertisers have to be taken care of, its own army of employees come first. So, last week, the leading Maharashtra-based media grouph got employees and their families meaningfully engaged in this period of self-isolation. The objective: ensure that employees, their families and readers are mentally fit, motivated, stay away from monotony and are engaged and valued.


And this was achieved with the #Lokmatfamilybesthain initiative where staff was asked to put up most creative lockdown photo, funny two-minute videos on different themes, participate in a trivia quiz and have Q&A on social media. The person with highest likes to his posts won an award. More than 1527 employees and their families participated in the engagement programme that spanned six hours. Participation for this initiative saw entries from every one including all the board members to senior leaders of the organisation to even the interns in the organisation


Commenting on the initiative, Rishi Darda, Joint Managing & Editorial Director, Lokmat Media Pvt Limited said: “As more and more people stay home following state-imposed lockdowns or self-quarantine due to rising cases of COVID-19, Lokmat Media has constantly engaged with its readers and the employees who are the backbone behind the brand. There is a saying “when the going gets tough, the tough gets going”. The initiative #Lokmatfamilybesthain was created to motivate and break any form of monotony among the employees by posting interesting and funny posts in the form of photo, video, trivia on social media with #Lokmatfamilybesthain. The activity displays engagement with its network, get the best use of time, un-distancing from social media and keeping morale high.”



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