Licious launches ‘Ghar Baithe Baat Badal Do’ campaign

23 Apr,2020

By A Correspondent


Online meats store Licious has launched its new campaign titled ‘Ghar Baithe Baat Badal Do’. The film captures budding cooks, the little helping hands at kitchen and many others who create endearing and unforgettable food-moments.


Says Meghna Apparao, Chief Business Officer, Licious: “At Licious, we provide our customers with a lot more than just great quality meat! We are the architects of many unforgettable meals and memories that lasts a lifetime. Our lives are undergoing a transformation and the only constant in this ‘new normal’ is a homecooked, comforting meal that brings families together. This film is an attempt at capturing all those endearing moments keeping up our spirits in the safety of our homes– the adorable kitchen bloopers, the joy of crafting a new recipe, the excitement of a cooking class over a video call and much more! But most of all, this film is a portrayal of the changing times and the transformation that is quietly seeping into our lives.”



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