By A Correspondent

The India chapter of the  International Advertising Association (IAA) has unveiled public service messages on the critical issues concerning senior citizens and domestic violence.

Punit Goenka

Said Punit Goenka, President, IAA Chapter : “We need to take good care of our senior citizens keeping them safe from Covid-19. At IAA, it has been our constant endeavour to make people aware about their responsibilities towards elders. During such challenging times, the initiatives of the association in this realm will be further more amplified. We have also been concerned by the spike in the level of domestic violence across the country.  We will be implementing a series of communication campaigns across the nation, sensitising citizens on these critical issues.”

Many publications have stepped up to support the IAA effort. Similarly social organisations like Rotary, industry bodies like Indian Merchants Chamber (IMC) and the Population First (Laadli) NGO will also play a role in disseminating information and counselling, where necessary.

The campaigns have been executed by an independent creative team driven by Dhananjay Khotpal and Neelam Lakhani.