Havas wins integrated mandate for Fortis Healthcare

08 Apr,2020

By A Correspondent

 

In these uncertain times, news of account wins are not just welcome, but need a loud cheer. Havas Group India has informed that it has bagged the integrated communication mandate for Fortis Healthcare. It will provide its integrated village model comprising creative, media and healthcare.

 

The business was won following a multi-agency pitch in March. The agency will be handling the Fortis Healthcare Corporate and network business. As part of the mandate, Havas will be responsible for the creative strategy and execution across all offline platforms and brand tonality, thematic guidance for online platforms.

 

Said Jasrita Dhir, Head – Brand, Marketing & CSR, Fortis Healthcare: “We want to narrate our brand story from the patient’s lens in the most credible and humane way. Fortis’ endeavour is to showcase compelling stories of human triumph where the brand is an enabler, a meaningful participant rather than creating typical Advertising commercials. In this context, the Havas team demonstrated their strength and passion right through the pitch process convincing us that they are the right partners to execute our marketing communication mandate”

 

Speaking on the win, Manas Lahiri, Managing Partner – North, Havas Gurgaon added: “We are very excited to have the opportunity to work with Fortis Healthcare, the leading integrated healthcare delivery service provider in India. This is a prestigious win for our agency, our “Better Together” strategy enables us to provide seamless and agile business solutions. We look forward to creating path-breaking work that makes a meaningful difference to the brand and further drive brand preference in India.”

 

 

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