Fastrack asks the youth to #StayTheFIn

30 Apr,2020

By A Correspondent



Fam, let’s stay-in and keep chillin’Tell us how you are staying in and slaying your own scene, like the serial chiller Ananya Panday in the comment section below. #StayTheFIn #Fastrack

Fastrack यांनी वर पोस्ट केले रविवार, २६ एप्रिल, २०२०


Motivating everyone to stay put, Fastrack has announced a social message with a series of three videos featuring youth icon Ananya Panday. With this video series, the brand aims to engage with the Gen-Z’s who are stuck at home with nothing but their own company to enjoy.


Said Ayushman Chiranewala, Marketing Head, Fastrack: “Fastrack being India’s iconic youth fashion brand always approaches things in a fresh and interesting manner. With over a month of lockdown while counting more days, our latest #StayTheFIn campaign aims to motivate consumers to stay put, while utilizing the time at home innovatively. Fastrack invites its audience to make the best out of the current situation by exploring what they wish to do to be sane and quirking it up like always even in this scenario. As part of the larger campaign, the brand attempts to ask its target audience to keep behaving responsibly and keep experimenting and Fastrack celebrates this bold spirit”.


Commenting on the idea, Puneet Kapoor, Regional Creative Officer, Lowe Lintas, added: “Fastrack has always been a nimble-footed brand reflecting modern youth codes and pop-culture codes in quirky ways. There’s a bright side to the current lockdown too and we’re seeing a spurt of creative expressions across social media platforms whether it’s culinary, music, dance or the arts. That exactly is the point of these ads asking people to find their crazy groove and stay the f*ck indoors.”



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