Eume unveils #StayHomeChallenge social media campaign

08 Apr,2020

By A Correspondent

 

Lifestyle brand Eume has launched an Instagram challenge, where users have to upload a short video of the most exciting thing they can do during this lockdown period. The campaign is open for all on Instagram and there is an opportunity to win prizes worth INR 1.69 lakh.

 

Said Naina Parekh, CEO, Eume: “These are unprecedented times due to the Covid-19 lockdown. The lockdown may cause stress and anxiety to people who are confined to their homes. We conceptualised this campaign to encourage people to stay inside while showcasing their talents to bring in positivity during these stressful times through this contest. We believe that this engaging exercise will reduce stress while keeping them engaged. We are enthused by the overwhelming response received from users.”

 

 

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