Dalmia Cement launches digital engagement programme

27 Apr,2020

By A Correspondent

 

Dalmia Cement has launched a digital engagement programme, ‘Dalmia Cares’ for its dealers and channel partners across the country. The programme offers cement dealers multiple ways to engage in social responsibility, wellness and family activities using digital and in home/ near home activities.

 

Speaking about the launch, Ujjwal Batria, Chief Operating Officer, Dalmia Cement: “We have prided ourselves on being the first to market with various digital tools over the years. These tools help dealers make day to day business interactions easy, quick and cost-efficient. With the lockdown in force to overcome Covid-19, we have launched several activities to keep morale up, help local communities and increase life satisfaction during this difficult time.”

 

Added Pramesh Arya, Executive Director- Marketing, Dalmia Cement “Many of our dealers are community and business leaders, and have already undertaken a number of social activities in their local areas. With Dalmia Cares, we wanted to create a larger social movement, helping give shape to a more focused effort to help communities and families.”

 

 

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