Adidas’ #FasterThan campaign inspires women across all fields

01 Apr,2020

By A Correspondent

 

In an attempt to forge a gender equal world, adidas launched its latest campaign “#FasterThan”, that attempts to inspire women across all fields and ages to participate and celebrate sport in their daily lives.

 

On the launch of this campaign, Manish Sapra, Senior Brand Marketing Director, Adidas India, said: “At Adidas, sport is in our DNA and we believe that ‘Through Sports, we have the power to change lives’. As part of our 2020 strategy, we will be focusing on ‘Women in Sport’ to inspire more women in India to take to a healthier life through sport and fitness. We feel sport doesn’t discriminate between genders and the playing field is the same for all. ‘Faster Than’ is the extension of this thought, bringing it to life by focusing on three inspiring stories to break various stereotypes.”

 

 

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