Wrogn Active says, #GetoffyourAss

26 Mar,2020

By A Correspondent


AB de Villiers and Virat Kohli recently engaged in a Twitter banter announcing the launch of Wrogn Active. The campaign focuses on one simple message – #Getoffyourass and has been targeted towards millennials and Gen Z. The South African cricketer is the face of the brand and he launched the initiative recently.


Notes a communique: “The campaign focuses on spreading the message that physical activity is needed to be fit and active. Wrogn’s signature non-conformist has approached to create a look that blends fitness and fashion in a way no other active wear brand can.”


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