Viacom18 unveils Voot Select content

04 Mar,2020

 

By A Correspondent

 

When it announced Voot in October 2015, Viacom18 was the last of the broadcast networks to embark on an OTT play. But since then it hasn’t looked. Last year, after announcing 100 million monthly active users, it announced its first subscription-driven service called Voot Kids. And then in January, it announced Voot Select, its second subscriber-only service.

 

On Tuesday, leadership of Viacom18 unveiled the initial offerings of Voot Select with much fanfare, as also the subscription tariff. Voot Select will present 30+ Originals in the first year, international content through partnerships with global studios, 1500+ movies and stream over 35+ live TV channels.  Voot Select is downloadable from the Voot app and is available on the internet. The subscription fee is Rs 99 per month and Rs 999 for an annual subscription. The annual subscription has an introductory offer of Rs 499.

 

In an industry-first initiative, Voot Select will bring top fiction content from Viacom18’s extensive portfolio of channels on the digital platform 24 hours before the episodes air on regular television. All non-fiction content can be accessed on the platform 15 – 30 minutes before its TV airing.

 

Speaking about the network’s platform agnostic, content first strategy, Sudhanshu Vats, Group CEO & MD, Viacom18, said: “In a short span, VOOT has already emerged as one of India’s largest OTT platforms with 100 Mn MAUs and 100 Bn watch minutes. It is India’s most engaged platform with an average TSV of 50 mins. With projections of aggressive growth in Fibre to Home, Viacom18 is ready to go Digital First. VOOT Select is our premium SVoD offering developed to cater to this growing connected TV audience,” adding: “We’ve put together a very compelling proposition and even pushed the envelope with publishing content 24 hours before TV, clutter-breaking originals and international content. The launch of VOOT Select marks a key milestone in our journey to become a future-ready, pipe-agnostic storyteller.”

 

Speaking about Voot’s business strategy, Gourav Rakshit, COO, Viacom18 Digital Ventures said: “Voot is the outcome of Viacom18’s vison to create a future ready digital business catering to the evolving digital entertainment needs of every Indian. It is with this focus and a content first approach that we have built Voot Select as a premium platform providing an enhanced viewing experience for our users. Voot Select is “made for stories” that are differentiated and compelling and with them we are determined to be the most sought-after content destination for every Indian.”

 

Added Ferzad Palia, Head – Voot Select, Youth, Music and English Entertainment, Viacom18 said: “Voot Select has been carefully crafted and designed for today’s ‘on-demand’ generation. We’re proud to give to India a destination that has the country’s largest showcase of stories ranging from Hindi & Regional Originals, Live Television channels from across the world, the widest variety of top-drawer international content to ‘24 hour-before-TV’ premieres of our TV network content. Adfree, Multi-screen access and a solid recommendation engine will further add to a great entertainment experience for our subscribers.”

 

Voot Select will house global content from CBS, CBS All Access, Showtime, Fremantle, Endemol Shine, Chelsea TV, Arsenal TV, Real Madrid TV, BBC and Sony Pictures, among others.

 

 

At the unveiling to the media five Originals were showcased starring Arshad Warsi, Rajeev Khandelwal, Barun Sobti, Ahana Kumra, Atul Kulkarni, Saqib Salem, Piyush Mishra and Shriya Pilgaonkar amongst others. Directors and storytellers like  Vikram Bhatt, Apoorva Lakhia and Oni Sen amongst others will be associated with some of the original content.

 

The international content includes the following: Murder in the Bayou, 48 Hours, Crimes Of The Century, Whistleblower, Enemies: FBI vs The President; brand new exclusive global premieres like Why Women Kill, The Twilight Zone, Interrogation, BH 90210, Nancy Drew & critically acclaimed shows like Dexter, Californication, Elementary, Madam Secretary and Nurse JackieI addition, reality shows like Masterchef USA, Masterchef Junior, Shark Tank, America’s Got Talent, X Factor, Project Runway, Fear Factor, My Kitchen Rules will also be on offer. Celebrity Chefs like Martha Stewart, Nigella Lawson and the late Anthony Bourdain are also part of the offering. As also are daily talk shows like The Late Show with Stephen Colbert, The Daily Show With Trevor Noah, The Late Late Show with James Corden, Entertainment Tonight, Dr. Phil, Daily Mail TV and The Graham Norton Show amongst others.

 

There is also a partnership with international channels such as Fashion One, Clubbing TV and Real Madrid TV which will lead Voot Select  to present 24-hour live streams with access from these fchanels. In addition, there is leading 24/7 LGBTQ channel, Revry TV will also be part of Voot Select as will gaming events like World Poker Tour

 

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