Viacom18 Studios unveils new logo for content arm, Tipping Point

13 Mar,2020

By A Correspondent

 

Viacom18 Studios has unveiled a new logo of Tipping Point, its digital content arm. It offers a host of web series, short films and non-traditional formats with unconventional narratives. The new identity designed by Avant Garde Films depicts Tipping Point as a platform that, notes a communique:  “creates bold, engaging and path breaking content for online audiences”.

 

Commenting on the thoughts behind the logo, Sohini Mitra, from Avant Garde Films said,: “We adapted a more focussed approach as Tipping Point wanted to target the youth.” Added Abhishek De from Avant Garde Films: “The creative process began with rigorous brain storming when we zeroed in on the concept of giving the logo a rustic look keeping the background vibrant. We have also retained the essence of Mumbai with subtle elements that will catch instant attention of the audience.”

 

 

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