The One Club moves Creative Week 2020 online

11 Mar,2020

By A Correspondent


Given the uncertainty around the spread of COVID-19 in the United States, The One Club for Creativity announced all in-person Creative Week events will move online for 2020. The events were scheduled to take place in a number of New York venues from May 11-15.


The nonprofit organisation will replace the in-person One Show, ADC 99th Annual Awards and Young Ones Student Awards ceremonies with streaming events to announce Pencil and Cube winners to the global creative community. Online versions of awards ceremonies and other related content are being discussed, with details to follow in the coming weeks.


The changes to Creative Week will apply only to the 2020 edition, with all events and awards show ceremonies returning in 2021.


Kevin Swanepoel

Said Kevin Swanepoel, CEO, The One Club: “With so much uncertainty at the moment, the prudent step is for us to extend our stance of not putting people at risk. We switched from in-person to online judging last week, and this change with Creative Week is driven by the same abundance of caution for the well-being of the creative community,” adding: “The mission of The One Club is to support the global creative community. Investing in premium streaming content offers an exciting opportunity for us to reimagine what Creative Week can be, connect with the agency and brand worlds at large and celebrate the year’s best work on a global scale.”


“Award shows are an important gauge of industry trends and who is doing the best work,” Swanepoel said. “However, they should never be put before people’s health and safety.”



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