The NBA lays #EkGameChallenge on Indian fans

06 Mar,2020

By A Correspondent


The National Basketball Association announced the launch of its new marketing campaign, #NBAEkGameChallenge for the 2019-2020 season. With the objective to grow the league’s fan base in India, the campaign aims to recruit new fans through the existing fan community who serve as the league’s biggest evangelist. The campaign challenges audiences to sample at least one NBA game on Sony Ten1 and NBA League Pass and promises that they will keep coming back for more.


Notes a communique: “The six-week long campaign will engage with fans across the country through a mass media outreach leveraging digital and social media platforms and driving people to sample just one NBA game.”



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