Tata Sky explores new genre with ‘Tata Sky Adbhut Kahaniyan’

06 Mar,2020

By A Correspondent


Tata Sky has launched its new offering– Tata Sky Adbhut Kahaniyan. It has partnered with Shemaroo Entertainment Ltd., to curate content for this offering. The series will feature a wide range of TV shows, web series and movies. Additionally, the service will also showcase first-ever-adapted stories from the popular Hindi magazine, ‘Manohar Kahaniyan’.


Sharing her thoughts on the launch of the service, Pallavi Puri, Chief Commercial and Content Officer, Tata Sky said: “Genres like crime, thriller and horror has witnessed great traction over the past few years. While there are multiple options for these genres available on linear television and OTT platforms, currently there isn’t a single destination catering to all the three content genres. Realising this need-gap we decided to bring to our subscribers – Tata Sky Adbhut Kahaniyan – a curation of the best Hindi content library of TV shows, web series and movies in crime, thriller and horror genre. With this launch, we shall continue to focus on catering to the diverse entertainment needs of our subscribers.”


Added Hiren Gada, CEO – Shemaroo Entertainment: “I am excited to announce another unique partnership with Tata Sky, where we are introducing an interesting service called Tata Sky Adhbhut Kahaniyan, that will showcase stories of crime, thriller and horror genres. Shemaroo constantly aims at getting the best content for its audiences and strives to deliver on the promise of great entertainment, and through this association, we again aim to achieve the same.”



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