Taproot Dentsu’s latest film for Bajaj Finserv spans centuries

23 Mar,2020

By A Correspondent


Bajaj Finserv has roped in Taproot Dentsu to conceptualise and launch its latest brand campaign, ‘Better Never Stops’.  The agency was awarded the creative mandate for the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office.


Said Umesh Shrikhande, CEO, Taproot Dentsu: “Brand ‘Bajaj Finserv’ is a power brand that has grown to a huge leadership position on the back of relentless innovation and a refusal to take no for an answer while finding new value propositions that make a difference to customers. This strong brand belief needed to be communicated in a manner that’s simple yet impactful.  And that’s what we have endeavoured to do.”



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