Sprite campaign encourages youth to act against social stereotypes

02 Mar,2020

By A Correspondent

 

Coca-Cola India has unveiled a new campaign ‘Garmi mein doubt hatao, Sprite uthao’ for its beverage, Sprite.

 

Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements & stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you”

 

Added Amarinder Bhutalia, Managing Partner, Ogilvy: “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn’t distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.

 

 

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