By A Correspondent

Prathyusha Agarwal

Zee Entertainment Enterprises Ltd has announced that Prathyusha Agarwal will take on the mantle of the Chief Consumer Officer for the domestic broadcast business. In this new role, Agarwal will continue to report into Punit Misra, CEO, Domestic Broadcast Business, ZEEL and, as a communique notes, she will be responsible for embedding a customer first culture and thinking in all aspects of the broadcast business.

Speaking about the new role, Misra said: “The needs of our consumers are dynamic and ever-evolving. Over the last few years, across all functions and teams in the Domestic Broadcast Business, we have embarked on a journey towards making consumer/ customer centricity a key strategic priority for us. While this structural change may be seen as a simple merging of the marketing and the strategy and insights functions, our vision is much larger than that. We endeavour to create this new function as an epicentre for driving consumer/ customer centricity across the organisation.”

Added Agarwal: “Our viewers are evolving at a pace never seen before, and the only way to win their hearts is to be fully tuned in and translate this understanding into compelling offerings. We need to break the wall and all the layers between viewers and creators to build a seamless soul to screen storytelling and connecting conversations with our consumers and customers. I am honoured and thrilled to take on this new role and build our customer centric ZNA that is factful in decision making and mindful of the viewer’s perspective in everything we do.”