Post Office Studios partners with Asian Paints to launch a film series

06 Mar,2020

By A Correspondent


Post Office Studios, a new media technology company based in Mumbai, has partnered with Asian Paints to conceptualise and produce five animated films for their campaign ‘Colour Next 2020’, which were released at India Design ID 2020.


Said Aditya Tawde, Chief Creative Officer, Post Office Studios: “Our goal with these films was to do justice to Asian Paints’ year-long research and resulting trends, while lending each of them a distinct visual look and feel unique to the trend in question. It’s always exciting to brainstorm on the visual depiction for the Colour Next series, since the output is an interesting blend of the existing research undertaken by the brand, the diversity of each trend, and design and animation treatments that are currently trending within the industry. As with our other projects, our creative process involved putting together a huge stylescape of references resembling each trend, which we used as a base to identify the ones most appropriate. For this year’s series, we also made the decision of not having voice overs for our films, allowing the visuals to be the highlight, complemented by meticulously designed music and sound design that matches the mood of each animation.”



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