Partha Sinha quits McCann to head Response at BCCL

09 Mar,2020

Partha Sinha

Partha Sinha

By A Correspondent


We were sworn to secrecy, so we kept our word. But it’s now confirmed and public: Senior media professional Partha Sinha is all set to join Bennett, Coleman and Company Limited (aka the Times of India group) as President, Response. Sinha is set to join the group next month (April 2020). Sinha takes over from Sivakumar Sundaram who is tipped to be CEO of the group. Sundaram is currently President, Revenue, BCCL


A product of IIM Ahmedabad and IIT Kharagpur, Sinha is currently serving notice as Vice Chairman and Managing Director, McCann Worldgroup. He has earlier held senior positions at BBH, Ogilvy and Citibank.


As has been reported, McCann has elevated Jitender Dabas as Chief Operating Officer. In the report we carried last week (Link), we did indicate that there is a transition likely… remember, we were sworn to secrecy.


Last Monday, we also asked veteran mediaperson Dr Bhaskar Das, who does the series ‘Das ka Dum’ on MxMIndia on what would his recommendation be if he were asked by a media group on who to hire – an adsales honcho or someone from another field (Link). Once again, since we couldn’t talk about it, we just put in this teaser… but those in the industry who knew about the move had a hearty laugh.

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