Opancho launches digital campaign to celebrate individuality of women

09 Mar,2020

By A Correspondent


On the occasion of International Women’s Day, Opancho, a for-women-only, contemporary footwear brand, launched a social and digital media campaign titled #Youareyou that highlights and celebrates the uniqueness of every woman individual. The internet campaign showcases powerful stories of some of India’s successful women personalities who have broken the glass ceilings to achieve something meaningful and big in their careers.


Explaining the thought behind the newly rolled out campaign, Dipika Agarwal, Founder-Director, Opancho said: “Being a woman in India is not easy. One of the major reasons that deter women to be the best version of themselves is the questioning and constant criticisms of the people around them. Also, the hardwired conditioning of the patriarchal society many a times makes women believe that their own judgments are flawed, and they need to change their personality attributes to fit in to the society. At Opancho, we have always believed that women are incredibly powerful and capable of breaking all such myths and social stereotypes. So, through our company’s latest digital campaign, we are taking a step ahead to remind every woman to not let go her distinctive personality in trying to satisfy anything or anyone; just be confident and proud of yourself, because even if you seem to be different, ‘You are you’.”



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