OnePlus unveils new visual identity and logo

19 Mar,2020

By A Correspondent

 

OnePlus unveiled the company’s refreshed visual identity, including an updated logo, that aims to make the OnePlus brand more easily identifiable and versatile. The updates mark the most significant change to the OnePlus brand since the company was founded in December 2013.

 

Said Mats Hakansson, Global Creative Director of OnePlus: “OnePlus is not changing who we are, but reinforcing what we stand for – the true spirit of Never Settle. We always design for our users. We feel that these changes maintain the iconic elements of our brand that are beloved by our staff and our community while injecting both excitement and balance into our visual identity.”

 

A joint team of OnePlus in-house creatives and an external agency collaborated over nearly seven months to bring the refreshed brand identity to life. The goal was to unify all interaction with OnePlus, not just communications, but also the experience of using OnePlus’ products and services across all touchpoints.

 

“No detail is too small. By starting from thousands of user data points, the team arrived at a new holistic visual language inspired by OnePlus’ burdenless philosophy,” added Hakansson. “OnePlus has grown a lot from an idea to a major smartphone player. Introducing a fresh new look is just one example of how we continue to bring our ‘Never Settle’ mantra to life.”

 

 

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