One more ex-GroupM biggie joins Publicis. Unny Radhakrishnan is CEO,  Digitas

03 Mar,2020

By A Correspondent

Unny Radhakrishnan

Soon after the news that Sridhar Ramasubramanian was appointed CFO, Publicis Groupe, South Asia, comes the missive that Unny Radhakrishnan has joined the group has CEO, Digitas India. He will be taking on from Amaresh Godbole who is set to move to to Google.

Unny comes with  rich experience of over  20 years in digital marketing, consulting and technology. Unny has  had an 11-year stint in Maxus, which he helped build as the first media agency in the GroupM system to have integrated capabilities in digital media, creative, social, technology and R&D. As Chief Digital Officer, South Asia, he led a team of over 250 people. In 2018, he took a sabbatical, did theatre training and studied public policy, along with a few consulting assignments. One of his consulting assignments  which was with Sheroes, an internet start-up and a women-only social network, soon turned to be full-time, where he donned the hat of Chief People & Business Officer.

Anupriya Acharya

Anupriya Acharya

Said Anupriya Acharya, CEO, Publicis Groupe, South Asia on the appointment: “We are delighted to have Unny join us. Apart from his demonstrated capabilities across the whole gamut of digital, what really stood out for me is his approach to the future, passion for everything digital and commitment to groom talent. Each of these softer skills is very critical to succeed in today’s organisations. Digitas has a very strong team, great momentum and very diverse capabilities. Unny’s leadership will add to it tremendously.” Acharya herself has been with GroupM in the not-too-distant past.

Added  Radhakrishnan: “I am very excited to join Digitas at a time when the Publicis Groupe model has just been put in place. The canvas to succeed both as Digitas and as a player in Publicis Groupe is limitless. It has an amazing track- record and momentum .  I  look forward to taking it from strength to strength.”

 

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