Nihar Naturals Hair Oil launches its digital campaign #Unstereotype

13 Mar,2020

By A Correspondent

 

On the occasion of International Women’s Day, Nihar Naturals unveiled its digital campaign titled #Unstereotype, to recognise and showcase stories of real women and their experiences of breaking stereotypes. Through this campaign the brand aims to drive an impactful message leading to change in perception about correlating a woman’s look and her capabilities.

 

Commenting on the campaign, Koshy George, Chief Marketing Officer, Marico Limited said: “Nihar Naturals believes that every woman has unlimited potential and strength and stereotyping them basis their looks overshadows their efforts and hard work. The women featured in our videos have done extraordinary work in their respective professions and we salute their strength, determination and capability. The brand has always championed the cause of women’s progress and is a perfect embodiment of the spirit of these strong women.”

 

 

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