By A Correspondent

MP Birla Cement has launched its latest ad campaign on the occasion of Holi.

Said Sandip Ranjan Ghose, Chief Operating Officer at Birla Corporation: “A beautiful poem, a well written book or a nicely made film are ways in which we can relish and cherish what festivals like Holi mean in our lives. We felt if we could create some such moments in the film that would resonate with the public and stay with them as fond memories, we would have done well. We are fortunate the beautiful poem and the loving picturisation have helped create a beautiful album of relatable moments.”