Mirum hires Preetam Thingalaya as Director of Media

26 Mar,2020

By A Correspondent

 

Preetam Thingalaya

Mirum has announced the appointment of Preetam Thingalaya as Director of Media. Thingalaya will head the media planning and buying division and play a key role in growing the business and providing strategic direction, especially focusing on programmatic and performance marketing.

 

Thingalaya comes with more than two decades of experience across agency businesses, including Mindshare, PHD and Hungama. His last stint was with OTT platform Zee5 as the digital lead for SVOD and Music verticals. He will be based out of Mumbai office and will directly report to the Joint CEO, Sanjay Mehta.

 

Sanjay Mehta

Commenting on the appointment, Mehta said: “I am delighted to welcome Preetam on-board. Mirum offers a full-service solution to clients, from strategy, creative, technology, content, monitoring, and marketing automation, and paid digital media is an integral and critical component, to join the dots and deliver business results, for our clients. At Mirum, we already have a very successful media planning and buying division, and now with Preetam coming on board, we will provide enhanced value across all facets of paid digital media, further strengthening our media deliveries”.

 

 

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