L’Oreal Paris collaborates with YouTube to hunt for India’s top beauty content creators

02 Mar,2020

By A Correspondent


L’Oréal Paris has announced a collaboration with YouTube for the first edition of YouTube NextUp for Beauty Creators. This association aims at supporting the rise of beauty content providers/ creators on the platform.


Commenting on the collaboration, Pau Gruart, General Manger L’Oréal Paris India said: “YouTube has built a global ecosystem of creators, who are gaining popularity and influence with every passing day. L’Oréal Paris, a brand synonymous with “You’re worth it” wants to be at the forefront of nurturing talent in the beauty creators’ space. This helps both the creators and us to build a world of beauty that’s inclusive, progressive and educational. We are proud to be partners with a platform that has risen to become the go-to destination for all beauty lovers across the globe.”


Added Satya Raghavan, Director, YouTube Content Partnerships, India: “We are thrilled to associate with L’Oréal Paris, a pioneer in beauty across the globe, for the Beauty Creators edition of YouTube NextUp. YouTube is the hub for all beauty mavens and who better than L’Oréal Paris to coach the aspiring influencers to be their best. We aim to scout for passionate individuals who creatively showcase their love for all things beauty and help them develop their content along with our partners.”



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