InterMiles rolls out ad campaign

03 Mar,2020

By A Correspondent


InterMiles (eka Jet Privilege) has launched an integrated marketing campaign around the theme – A reward for all journeys of life.


Zameer Kochar

Speaking on the campaign and mobile app launch, Zameer Kochar, VP – Marketing & Member Engagement, InterMiles said: “InterMiles, the rewards and recognition currency, today is more experiential, more powerful and with the launch of our easy-to-use mobile app, even more easily accessible. Through our new brand campaign, we aim to educate and encourage everyone to earn InterMiles across multiple categories like flight and hotel bookings, dining, shopping and a lot more and then use their InterMiles for a reward of their choice. Our always-on customer-centric approach inspired us to have a Mobile-first approach, where customers can now plan and book for their travel while on the go using our mobile app further strengthening customer engagement as well as elevating the overall experience with the InterMiles brand.”


Added Anurag Tandon, Managing Partner DDB Mudra West: “When we were first introduced to InterMiles, we saw an exciting new rewards platform that would be a game changer. By not restricting earning and redemption of miles to the flights category alone, InterMiles really has opened up a world of possibilities.”



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