India is #5 market for WPP. Growth is 10%, says Mark Read in maiden presser

04 Mar,2020

By A Correspondent


Mark Read, CEO, WPP with CVL Srinivas, India Country Manager, WPP

India is marketing services conglomerate WPP’s fifth largest market and the business is growing by 10% year-on-year, said CEO Mark Read in his maiden press conference in the country. Read also officially inaugurated the integrated Bay99 campus in Mumbai. WPP’s global executive committee is also currently in Mumbai for a week-long visit to engage with key clients, partners and local WPP teams.


Added Read: “Creativity powered by technology is critical to meeting client needs and the demands of a dynamic marketplace. Our investment in our campuses supports WPP’s new sense of purpose and enables us to instil a culture of creativity, collaboration and openness while attracting and retaining the best people. India is very important for WPP, as one of our fastest-growing countries and a top-tier global market.” Read also confirmed the announcement of winning the global advertising business of tech major Intel.


Added CVL Srinivas, WPP’s Country Manager for India: “There is a real internal evolution that’s ongoing at WPP in India in the way that our teams work. Our teams are now better integrated and working in close alignment with our clients. We are reinventing ourselves to respond to structural changes in our market and to capture the new opportunities for growth. Beyond that, we are also excited about the work that we are doing in sustainability and social purpose.”


Read and Srinivas spoke on how the integration of all WPP units in one office building will help build synergies. Srinivas spoke of a similar integrated office coming up in Gurugram.



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