IBF members to offer four pay channels for free to viewers

30 Mar,2020

By A Correspondent


Given the impact on advertising revenue for the industry due to the Covid-19 outbreak, IBF sent us a communique saying it stands together to support the government’s effort to help people in these difficult times. Thus, four major broadcasting networks have come forward and decided to waive off all tariffs and charges for four channels for a period of two months.


Added the communique: “The Sony Pictures-run Sony Pal, Star India run Star Utsav, Zee TV operated Zee Anmol and Viacom18’s Colors bouquet channel Colors Rishtey will be available to all viewers across the country for a period of two months free of charge on all DTH and cable networks. The broadcasting fraternity feels that this will provide people who are restricted to their homes, wholesome entertainment and will help provide relief during the period of lockdown.”



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