Hotstar unveils India’s longest billboard

19 Mar,2020

By A Correspondent

 

Hotstar unveiled am out-of-home initiative through a massive billboard spanning 10,000 sq ft near Mirzapur in Uttar Pradesh, to highlight the variety and scale of content available on its platform.  The Social Street collaborated with Hotstar on this campaign from idea to execution, to source out and construct the longest billboard the country has ever seen from ground up.

 

Said Mandeep Malhotra, Founding Partner & CEO, The Social Street: “Working Hotstar is always brilliant and fun. The brand inspires us to unlock new ideas and create campaigns that push boundaries. With the longest billboard campaign too, we wanted to create something that would send out the brand’s message in a way that wows people. We were able to leverage media in a way that managed to create brand-new boundaries. Some of our past campaign work with Hotstar, like IPL Largest Player Hunt and Game of Thrones, too are a testament of the innovation, creativity and impact that is at the heart of brand.”

 

 

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