Flipkart encourages women entrepreneurship through its #RaiseHerToLead campaign

06 Mar,2020

By A Correspondent

 

Flipkart has unveiled a new campaign – “#RaiseHerToLead” – to mark Women’s Day. The ad, which addresses families who own businesses, is aimed at confronting and breaking gender stereotypes that define parts of our society today.

 

Notes a communique: “Through this film, Flipkart is trying to motivate more and more people to take the pledge of grooming their daughters to be business leaders and bring about change in society. This will then open up a new career path for generations of women to come.”

 

 

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