Eros Now signs multi-year deal with NBC Universal

26 Mar,2020

By A Correspondent


Eros Now has announced the expansion of its content strategy with the upcoming launch of ‘Eros Now Prime’. Eros Now will soon layer the Eros Now base service with an extensive English-language content offering consisting of over 2,000 hours of programming.


The first partnership for Eros Now Prime is a strategic multi-year deal with NBC Universal International Distribution.


As part of this agreement, Eros Now subscribers in South Asia will have access to some of the most talked about series from NBC Universal, in addition to the existing Eros Now library, which is comprised of over 12,000 movie titles, original shows and music, as well as short-format content through Quickie, Eros’s short format video content offering.


Said Rishika Lulla Singh, Chairman & CEO- Eros Digital: “With growing focus on regional language and local content to cater to the next billion user market, we are addressing users who increasingly view themselves as ‘global citizens’ and aspire to connect with places, people, and ideas beyond their locale. This will influence the persistence of English-language content, films, music consumption and networking on social media,” adding: “Both entities have created path breaking content masterpieces which have truly entertained our esteemed audiences. This agreement between Eros Now and NBCUniversal plays to each partner’s individual strength and the consumer is the ultimate winner. We are confident that this collaboration will be a fruitful one, supporting our strategy to continue to scale our business and create value for all our stakeholders.”


Added Belinda Menendez, President & Chief Revenue Officer, Global Distribution and International, NBC Universal: “We are delighted to collaborate with Eros Now as an OTT partner for the South Asia market. This new deal will not only bolster their existing portfolio of premium content, but it also ensures that their viewers will be able to enjoy NBCUniversal’s vast catalogue of comedy and drama series for many years to come.”



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