DBS Bank unveils new season of its mini-series ‘Sparks’

11 Mar,2020

By A Correspondent

 

In celebration of International Women’s Day, DBS Bank India debuted a new episode of its mini-series, ‘Sparks’ featuring brand ambassador Sachin Tendulkar. The series is centered around the theme “Everyday Heroes for a Better World” and focuses on innovative social enterprises addressing key social and environmental issues.

 

Said Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India: “We are moving towards creating conversations and engaging customers through innovative storytelling and authentic content. Being purpose-driven has always been a part of DBS’ value system, and we aim to drive meaningful change through Sparks. It celebrates real-life heroes working towards creating a sustainable future, and on the occasion of International Women’s Day, we are bringing you the story of one such enterprise. Even cargo helps women work in professions that have traditionally been inaccessible to them. We are delighted to join hands with Sachin Tendulkar for this episode, and are committed to championing our shared vision of gender equality.”

 

Added Yogesh Kumar – Founder and CEO, Even Cargo: “At Even Cargo, our endeavour is to help in the skill development of women, leading to an increase in their participation in the labor market and therefore, helping them overcome the barriers of unemployment. Women are the driving force behind our organisation’s mission, and we are delighted to celebrate their contribution this Women’s Day. DBS Bank and Sachin are equally passionate about championing inclusivity, and we thank them for supporting us in our journey.”

 

 

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