Aviva unveils ‘Hello, Life. Hello Aviva’ campaign

05 Mar,2020

By A Correspondent

 

Aviva Life Insurance has launched a new brand campaign ‘Hello Life. Hello Aviva’.

 

Said Anjali Malhotra Chief Customer, Marketing, Digital and IT Officer, Aviva Life Insurance: “Aviva India has always brought a fresh perspective towards life insurance. We believe that the idea of life insurance must resonate with positivity and confidence to help customers face life and its surprises with good, sound financial plans. Hello, Life. Hello, Aviva is our endeavor to trigger this important, but oft ignored thought among millennials. This campaign will help them recognize the significance of starting their financial journey at whatever stage of life they may be at, as they say Hello to Life and to Aviva.”

 

The campaign has been conceptualized and created in partnership with Creativeland Asia, the on-record creative agency for Aviva India.

 

 

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