Zenith honoured with Honor mandate

06 Feb,2020

By A Correspondent

 

Pardon the forced play on words in the headline but perhaps that was the only way to differentiate ourselves from the 20-other publications that you’ve read the same news.

 

So here’s the juice: Zenith has won the media mandate of smartphone brand Honor. This includes the mainline media and digital duties of the brand. The business was won after a tightly contested multi-agency pitch.

 

Speaking of the appointment, Winston Li, CMO, Honor India said: “It was a comprehensive pitch process and among other agencies, we were impressed with Zenith’s approach to drive business results. As a TechChic brand, we were looking for innovative ideas and fresh thinking that matches our style of working, brand and product proposition. We look forward to work with them.”

 

Tanmay Mohanty

Added Tanmay Mohanty, CEO of Zenith India and Head of Global Partnerships for Publicis Media India: “We are tremendously delighted at the win. Zenith will look to leverage its strong ROI+ proposition and expertise in digital marketing to building market leadership for Honor. Our focus on the full consumer journey and a single view across touchpoints will unlock new opportunities for the brand.”

 

 

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