WT unveils 3-part series for MirAIe

21 Feb,2020

By A Correspondent


Panasonic India has launched its latest ad campaign that promotes its ‘MirAIe’ product offering. Powered by IoT and AI, MirAIe allows for customisation of sleep profiles on their air-conditioners such that one never has to wake up in the night feeling too cold.


The campaign has been conceptualised by Wunderman Thompson (WT) South Asia.


Said Shirish Agarwal, head of brand and marketing communications, Panasonic India: “At Panasonic, we are committed to our vision, of creating ‘A Better Life, A Better World’. We are constantly working on new and advanced innovations that enhance the experience of our consumers and to bringing these innovations to the Indian market. With the launch of our MirAIe platform, we bring to India the wonders of connected living – the joy of living every moment, with all of one’s chores and needs easily met, with barely a finger lifted. The campaign brings alive this sense of ease and fun that is possible in life when connected tech from the future is a possibility today.”


Added Joy Chauhan – SVP & managing partner, Wunderman Thompson, Delhi: “Panasonic is an iconic name for appliances in India and across the world. The brand has proved its Japanese heritage of bringing innovations and cutting-edge technology that makes lives simpler, better. The campaign captures this message simply, through everyday life situations, therefore emphasizing more the difference that connected technology can mean to our lives.”



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