White Rivers bags digital mandate for Cosnature

18 Feb,2020

By A Correspondent

 

Following a multi-agency pitch, White Rivers Media has won the social creative and digital mandate for the Germany-based cosmetic brand Cosnature by Cosmolux Deutschland GmbH.

 

Commenting upon the association, Nicolas Camci, Director, Cosnature, India, said: “Cosnature carries a worldwide reputation of all-natural, high-performance cosmetics that are ‘Made in Germany’. Our intentions to land a strong footing in the Indian market critically requires an equally strong data-backed digital marketing strategy. White Rivers Media understands our product and marketing philosophies. Together with its creative and technological capabilities, we are optimistic about the brand’s success in India.”

 

Shrenik Gandhi

Added Shrenik Gandhi, Chief Executive Officer & Co-founder, White Rivers Media: “We are excited to work with Cosnature, as it will be one-of-its-kind proposition for young Indian consumers. The brand has a prodigious reputation globally, in terms of both its products and marketing philosophies. Parallel to that, we shall curate strategies that leverage precision targeting and communication to discover, capture, and engage audiences in India, and then convert them into brand evangelists.”

 

 

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