Wan-Ifra Digital Media Conf on Feb 18 & 19

14 Feb,2020

By A Correspondent


Wan-Ifra’s annual Digital Media India 2020 Conference will be held in New Delhi on February 18 and 19. More than 150 senior news publishing executives are scheduled to be in attendance.


The tone of the conference will be set in motion with a keynote address on ‘Business out of digital journalism and the experience of digital transformation’, followed by an interactive question and answer session.


The first day of the two-day conference will involve discussions and debate around revenue trends in the industry. Interactive sessions will involve questioning the very essence of digital and programmatic advertising and how one can bridge the gap between expectations of the advertiser and publisher.


The day will also mull over alternate revenue sources for the news media business, discussing, in-depth, how a publisher can drive their business to profitability. Gone are the days when the biggest revenue source of a media house was advertising revenue. Partnerships and alliances between publishers are the new normal; as is content syndication, e-commerce, podcasts, sponsorship and events.


The first day of the conference will close with the South Asian Digital Media Awards 2019, which saw more than 70 entries from over 20 media companies. An international jury comprising high ranked professionals from the media industry chose 34 winners for the fifth edition of the awards.


The second day of the conference will cover the over-the-top (OTT) scenario in South Asia. What are the threats, challenges and opportunities that accompany online streaming in region? The Indian media market currently hosts more than 30 over-the-top (OTT) players. The country is expected to overtake South Korea in the next five years to become the world’s eighth biggest OTT player.


Other topics to be presented at the conference include a discussion on newsroom culture, video strategies, technology for enabling high revenue and high performance organisation.


The conference will close with a panel discussion on future of news media business and the opportunities in South Asia by CEOs of leading news media organisations.


The event includes a mini info-table expo, and leading suppliers will display their products and services for the news publishing industry. The event is  supported by Quintype, protecmedia, CCI and PPI.


More on the conference and list of speakers at: link.

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