Victorinox Swiss Army Knife launches its first digital campaign

25 Feb,2020

By A Correspondent


Victorinox India, a brand known for the Swiss Army Knife, in partnership with Blue Ocean IMC has launched an ad campaign to showcase the salient features of the global brand. The campaign brings out the competitive spirit amongst the 15 travel and adventure seeking influencers who had to perform multiple tasks with the help of the Huntsman – a 15-function


While speaking on the campaign, Rohit Haldankar, Head – Digital Marketing, Victorinox India said: “The Victorinox Swiss Army Knife is an exceptional example of quality, functionality, innovation and design, and encapsulates what our 135-year old brand stands for. At Victorinox, we’ve set out on a mission to make the Swiss Army Knife an integral part of every travel-lover and adventure-seeker’s gear, and the first step towards achieving this is to inform, educate and enthrall our target audience. This is also the objective of the #LoveMySAK campaign, which we’ve tried to attain by roping in some of the coolest personalities on Instagram for a thrilling battle of tasks to be accomplished using only the Victorinox Swiss Army Knife.”


Added Rahat Beri, Managing Director – Blue Ocean IMC said: “Far from creating an ordinary influencer marketing campaign, we are cognizant that Victorinox brand with its heritage and legacy worldwide has always endeavoured to strengthen its relationship with its customers. With this as the core, we decided to create a campaign that involved real-life situations not at the comfort of an indoor stadium or studio, but in places where the actual use of the product can be experienced and demonstrated. The #LoveMySAK campaign highlights not just the experiential tool but also fuses the utility and the experience.”



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