By A Correspondent

Glitch has announced the addition of Diageo’s premium, luxury and reserve portfolios for – Johnnie Walker, Black & White, Smirnoff, Vat 69 along with the reserve and malts of Diageo India.

Extending the partnership with The Glitch, Julie Bramham, Chief Marketing Officer, Diageo India said: “We are delighted to be working closely with The Glitch. We are really excited about building our brands with them in this complex connections’ environment.”

Added Pooja Jauhari, CEO at The Glitch: “As more and more clients trust us with full service creative mandates, we feel confident that our agility matched with our modern creative and cultural mindset is helping solve for real businesses problems. Growing our partnership with Diageo from digital to full service has been extremely exciting and we are committed to partnering with them in achieving their business, cultural and marketing goals.”