Tata Tea Gold rebrands packaging in Maharashtra

25 Feb,2020

By A Correspondent


Tata Tea Gold Mixture announced its relaunch in Maharashtra in Aurangabad. Commenting on the strategy and ideas behind the restage, Puneet Das, Vice President – Marketing – India, Tata Consumer Products said: “As a part of our strategy for Tata Tea, we are entering deep pockets of India to provide a quality tea experience to our consumers which only gets better with our specially crafted blends that are suited to the local taste preferences. Maharashtra is a key tea drinking market, and keeping regional preferences in mind, we are happy to announce that Tata Tea Gold Mixture is now in a new and improved blend which will be enjoyed by the tea lovers of Maharashtra. The quality offering is also reflected in our packaging, shifting from yellow to red & gold, which brings out the preimmunises of our offering. We hope this will be a delightful tea drinking experience and will be enjoyed by the tea loving people of Maharashtra.”

The product is available in all key traditional and modern trade outlets in Maharashtra.



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